Interactive Case Study

Roots & Wings Doula

Roots & Wings Doula is a professional service providing nurturing support and attentive care for new families soon after a new baby or babies arrive. The client came to me with a clear idea for the illustration in her logo. I worked with her to develop her idea into a solid mark, pursued a thorough logotype exploration, identified a typeface for the company's brand and developed a pleasing color palette. The final product is a solid identity and brand that communicates the purpose and emotion of her business.

Next we extended the brand to marketing collateral including business cards, a promotional flyer and a portfolio website for Roots & Wings business promotion.

divider

Other Case Studies
for this client