Marketing Case Study

McRae Graphic Design

The idendity and brand of McRae Graphic Design centers around the ideas of creativity and communication as evidenced in the tagline: Create...Communicate. Provide solid, innovative, creative thinking, and clear concise communication that conveys a story to the viewer.

For its logo, McRae Graphic Design uses a solid printed 'M' in the mark that pixelates at its end, conveying the idea of the company's creative design services that encompass both the printed and digital realms.

All of these brand attributes are communicated through the companies business cards, invoices, letterhead brochures, portfolio and website.

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